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Direct linkLum, Elliot; Martinez, Luisa; Soling, Marcia – Journal of Advertising Education, 2021
Univision is a brand well-known to Hispanic viewers, but with fragmentation and so many choices within the media landscape, they had to break through the noise effectively. The challenge for Univision was to attract a younger demographic (18-34 year-olds) of loyal viewers to consume Spanish language programming by packaging the use of music and…
Descriptors: Advertising, Television Viewing, Adolescents, Young Adults
Listening Comprehension Problems of FL Learners in a Peer Interactive, Self-Regulated Listening Task
Ozcelik, Hatice Nur; Van den Branden, Kris; Van Steendam, Elke – International Journal of Listening, 2023
It is vital to understand the listening problems students face in a foreign language (FL) classroom. In the current study, students were provided with options to identify these problems. Twenty-eight A1 level Turkish secondary school students worked in pairs and had autonomy to control the audio while listening. While dialogic exchanges…
Descriptors: Audio Equipment, Linguistic Input, Speech Communication, Listening Comprehension
Download full textJaime Osorio, María Fernanda; Caicedo Muñoz, Mabel Catalina; Trujillo Bohórquez, Iván Camilo – HOW, 2019
This article reports on an action-research study which examined the impact of a radio program as a strategy to develop the speaking skills of a mixed course at a private institution in Colombia. Hence, data were collected from 18 students through tests, surveys, field notes, and interviews. The results indicate that there is an important…
Descriptors: Radio, Action Research, Teaching Methods, Program Descriptions
