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Download full textPhilbrick, Jane Hass; Leseane, Reginald; Bart, Barbara D.; Dowling, William – American Journal of Business Education, 2009
The authors examine the impact of a program designed to encourage students to read popular business magazines. The results suggest that a reading program can improve student knowledge of current events, but that more work is needed to encourage students to attain timely knowledge of the current environment of business.
Descriptors: Periodicals, Journal Articles, Reading Motivation, Program Effectiveness
