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Direct linkFowler, Kendra; Bridges, Eileen – Marketing Education Review, 2017
Among the proficiencies that marketing students should acquire, information literacy, the ability to gather and apply pertinent information to aid in decision making, is commonly overlooked. In this article, information literacy is explored along four complementary dimensions: instrumental, conceptual, reflective, and symbolic. Furthermore, the…
Descriptors: Information Literacy, Marketing, Business Administration Education, Case Studies
Download full textGordon, Daryl – 1994
A project to develop, produce, and disseminate a multicultural, multi-level curriculum for English-as-a-Second-Language (ESL) learners is described and evaluated. The curriculum is designed for thematic instruction at the beginning and intermediate language levels, and addresses four language skill areas (listening, speaking, reading, writing).…
Descriptors: Career Exploration, Course Content, Cultural Pluralism, Current Events
