Controversy and fanfare accompanied the announcement in 2010 by Mattel, Inc. of the Barbie® doll's 126th career--computer engineer. Even though women have been and still are in a minority in the information technology (IT) and computer science (CS) fields, enough women voted for the computer engineer as the next career for Barbie® on Mattel's…

Increasing the number of students pursuing Information Systems (IS) majors and careers is vital to the advancement of our knowledge-based economy. Literature suggests that one of the main reasons for students' lack of interest in IS has been the negative stereotypical image of IS professionals. Research has also emphasized that the introductory IS…

Teaching computer programming to novices is a difficult task due to the complex nature of the subject, as negative stereotypes are associated with programming and because introductory programming courses often fail to encourage student understanding. This Protocol outlines the plan that is to be followed in order to investigate the effectiveness…