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Kelly Moore; Georgiana Craciun – Marketing Education Review, 2024
Flipped classrooms invert the traditional (lecture-based) classroom such that students review materials before class, and then participate in active learning techniques during class. While flipped classrooms have generally been shown to be beneficial, recent research indicates that there are numerous moderators that make an impact on learning…
Descriptors: Flipped Classroom, Learning Processes, Undergraduate Students, Marketing