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Chapman, Joseph; Schetzsle, Stacey; Wahlers, Russell – Marketing Education Review, 2016
This article presents an innovative, experiential-learning project that incorporates students from two different courses: sales management and professional selling. Sales management students actually manage sales students on an outside sales project. Students apply classroom knowledge to a real-life sales project for a local community…
Descriptors: Marketing, Sales Occupations, Salesmanship, Experiential Learning
Cartwright, Chris; Stevens, Michael; Schneider, Katharina – Frontiers: The Interdisciplinary Journal of Study Abroad, 2021
Constructing the learning outcomes and designing the optimal learning environment are valuable practices in teaching and learning endeavors. Doing so for intercultural learning requires a deft balance of learner inputs and instructional acumen. Assessment of intercultural competence is an essential component since it offers learners and…
Descriptors: Outcomes of Education, Study Abroad, Learning Experience, Instructional Design
Schultz, Jennifer L.; Higbee, Jeanne L. – American Journal of Business Education, 2011
This purpose of this paper is to summarize the principles of integrated multicultural instructional design (IMID; Higbee, Goff, & Schultz, in press; Higbee, Schultz, & Goff, 2010) and present specific strategies for incorporating IMID in management education. The primary goal of IMID is to promote the integration of multicultural content…
Descriptors: Management Development, Instructional Design, Cultural Pluralism, Multicultural Education