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Download full textAhmed, Shabbir; Ali, Afida Mohamad; Rafik-Galea, Shameem; Ali, Afiza Mohamad; Zulkefli, Nor Afiah Mohd – International Education Studies, 2019
Health promotional campaign as the practice of encouraging people to improve health has increased over the last decades in response to various health problems. This paper highlights strategies used by students to develop persuasive promotional campaign posters regarding the dengue health problem. Communication and media studies students were…
Descriptors: Health Promotion, Health Behavior, Persuasive Discourse, Diseases
