Sophisticated technology advances are delivering new and powerful ways for marketers to collect and use consumer data. These data-driven marketing capabilities present a unique challenge for students, as they will soon be expected to manage consumer data and make business decisions based on ethical, legal, and fiscal considerations. This article…

In the denouement of the COVID-19 pandemic, talk of a return to "normalcy" in higher education belies the great challenges and ongoing disruptions that yet lie ahead for many institutions. Public perceptions of the value of postsecondary education continue their downward slide, placing institutions in the position of having to…

The paper describes the development of four learning modules that focus on technical details of how a person's privacy might be compromised in real-world scenarios. The paper shows how students benefited from the addition of hands-on learning experiences of privacy and data protection to the existing information technology courses. These learning…

Social Networking Sites (SNS) have become popular among students and faculties, especially for all young population. SNSs are a relatively new technology, and little research has been conducted on the beliefs of the teacher candidates about using Social Network as an instructional tool. The study was conducted to find out for what purposes…

The purpose of this study was to examine the use of video streaming of student speeches on the Internet as a method of feedback. Streaming video refers to motion video with accompanying audio that is delivered live or asynchronously and is available at the click of a mouse on a website. A random sample of 73 undergraduate students enrolled in…