Univision is a brand well-known to Hispanic viewers, but with fragmentation and so many choices within the media landscape, they had to break through the noise effectively. The challenge for Univision was to attract a younger demographic (18-34 year-olds) of loyal viewers to consume Spanish language programming by packaging the use of music and…

This report presents the data from a national, random sample survey designed by the Kaiser Family Foundation and Princeton Survey Research Associates (PSRA) and conducted by PSRA by telephone between April 6-26, 1999, when 1001 parents of children ages 2-17 were interviewed about their opinions of television, the V-Chip, and the TV ratings system.…

The impact of television on the development of preschool children is considered, and some popular programs are reviewed. After a review of the literature on the effects of television, a rating scale was prepared and applied to a number of broadcast (noncable) television shows aimed at children. Ratings were compared with those of 60 parents of…