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| Social Values | 2 |
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| Citizenship Education | 1 |
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| Rokeach Value Survey | 1 |
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Surlin, Stuart H.; Squire, Larry A. – 1987
A study examined the relationship between social and material values and attitudes toward television advertising. Using the Rokeach Value Survey Form E, 157 Canadian college students ranked the 18 terminal and 18 instrumental values in order of their importance as guiding principles for life. The values were classified as either material, social,…
Descriptors: Advertising, Aesthetic Values, College Students, Cultural Influences
People for the American Way, Washington, DC. – 1989
Informed and involved citizens are crucial to the functioning of U.S. democracy, yet many people increasingly are reluctant to exercise even the most basic responsibilities of citizenship. Participation in the political process is disturbingly low. If this trend is to be reversed, the country must strengthen civic values and expand the civic…
Descriptors: Citizen Participation, Citizenship Education, Citizenship Responsibility, Community Involvement
