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Cassiana Maris Lima Cruz; Igor Grotto Bosa; Camila Kolling; Janine Fleith de Medeiros; José Luís Duarte Ribeiro – International Journal of Sustainability in Higher Education, 2025
Purpose: This study aims to understand the perception of young people regarding different communication strategies to promote proenvironmental disposal behavior. Based on the attention-interest-desire-action (AIDA) model, the study analyses how university students react to different communication approaches used by a university aiming at the…
Descriptors: Communication Strategies, Wastes, Sanitation, Environmental Education
Ahmed, Shabbir; Ali, Afida Mohamad; Rafik-Galea, Shameem; Ali, Afiza Mohamad; Zulkefli, Nor Afiah Mohd – International Education Studies, 2019
Health promotional campaign as the practice of encouraging people to improve health has increased over the last decades in response to various health problems. This paper highlights strategies used by students to develop persuasive promotional campaign posters regarding the dengue health problem. Communication and media studies students were…
Descriptors: Health Promotion, Health Behavior, Persuasive Discourse, Diseases
Yeh, Shih-Ching; Hwang, Wu-Yuin; Wang, Jin-Liang; Zhan, Shi-Yi – Interactive Learning Environments, 2013
This study intends to investigate how multi-symbolic representations (text, digits, and colors) could effectively enhance the completion of co-located/distant collaborative work in a virtual reality context. Participants' perceptions and behaviors were also studied. A haptics-enhanced virtual reality task was developed to conduct…
Descriptors: Computer Simulation, Cooperation, Electronic Learning, Visual Aids