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Download full textGriffin, Robert E. – 1993
The focus of this study was to measure the communicative power of business symbols with a business audience. A panel of three people selected 15 appropriate business symbols which then appeared on a questionnaire which showed each symbol with a blank space for the respondent to provide a one word or short answer of the symbol's meaning.…
Descriptors: Business, Business Administration Education, Graphic Arts, Higher Education
