The focus of this study was to measure the communicative power of business symbols with a business audience. A panel of three people selected 15 appropriate business symbols which then appeared on a questionnaire which showed each symbol with a blank space for the respondent to provide a one word or short answer of the symbol's meaning.…

Parents and children interacted with computer-based representations of a park, one with animated picture graphics and one with digitized full motion video. Children who interacted with the digitized representation replayed the program more and showed a stronger cognitive focus on the representation than did the other children. (LB)