Financial literacy came to the forefront as the 2013-2014 presidential focus of the Association of College & Research Libraries division of the American Library Association, bringing increased attention to the topic among academic librarians and encouraging an exploration into new and developing roles for academic libraries in financial education. Via a survey of academic librarians at large universities of more than 10,000 students, the authors seek to determine what types of financial literacy support academic libraries are providing, who is participating, what prompted the initiatives, and what are the main barriers, challenges, and opportunities.