Marketing Is Not a Dirty Word.

Johnson, Dennis L.

Notes FAQ Contact Us

Back to results

ERIC Number: EJ203339

Record Type: CIJE

Publication Date: 1979

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Available Date: N/A

Marketing Is Not a Dirty Word.

Johnson, Dennis L.

AGB Reports, v21 n2 p24-27 Mar-Apr 1979

Marketing of higher education does not have to include gimmicks, and promotion is only one segment of such a program. Marketing means understanding the institution's strengths and weaknesses, determining the kinds of students it can best serve, and deciding where these students can be found. (Author/JMD)

Descriptors: College Students, Competitive Selection, Educational Demand, Educational Needs, Essays, Higher Education, Marketing, Public Relations, Publicize, Questionnaires, Student Needs, Student Recruitment

Publication Type: Journal Articles; Opinion Papers; Tests/Questionnaires

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A