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ERIC Number: EJ342872
Record Type: Journal
Publication Date: 1986
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Available Date: N/A
Factors of Programme Choice in Public Television: A National Survey.
Atwater, Tony
Journal of Educational Television, v12 n2 p105-17 1986
Describes a survey of U.S. public television programers which identified 11 factors perceived as important in making programing decisions; however, it was found that about 70 percent of total variance was explained by five of the factors: audience measures, personal feedback, program strategy, station resources, and intuition. The questionnaire is included. (MBR)
Descriptors: Broadcast Television, Decision Making, Educational Television, Influences, Interviews, Literature Reviews, National Surveys, Programing (Broadcast), Public Television, Rating Scales, Television Research
Publication Type: Journal Articles; Reports - Research; Tests/Questionnaires
Education Level: N/A
Audience: Researchers
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: United States
Grant or Contract Numbers: N/A
Author Affiliations: N/A