Descriptor
| Donors | 1 |
| Educational Finance | 1 |
| Fund Raising | 1 |
| Higher Education | 1 |
| Marketing | 1 |
| Private Colleges | 1 |
| Private Financial Support | 1 |
| Program Descriptions | 1 |
| Salesmanship | 1 |
| Small Colleges | 1 |
Source
| AGB Reports | 1 |
Author
| Stone, Alan J. | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Descriptive | 1 |
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Stone, Alan J. – AGB Reports, 1986
The experiences of Aurora University, a small university that not only raised money but established new links with donors, are described. The key to fund raising is selling an idea. As donors become more sophisticated, sentiment and traditional patterns play a less significant role in motivating donors. (MLW)
Descriptors: Donors, Educational Finance, Fund Raising, Higher Education
