Descriptor
| Admissions Officers | 1 |
| College Admission | 1 |
| College Planning | 1 |
| Higher Education | 1 |
| Marketing | 1 |
| Organizational Communication | 1 |
| Program Development | 1 |
| Public Relations | 1 |
| Student Recruitment | 1 |
Source
| AGB Reports | 1 |
Author
| Trachtenberg, Stephen Joel | 1 |
Publication Type
| Journal Articles | 1 |
| Opinion Papers | 1 |
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Trachtenberg, Stephen Joel – AGB Reports, 1984
Attitudes about college marketing have hindered its progress. It is an informative process with strong feedback, including such elements as information gathering, travel, development of a marketing or public relations plan, organizational communication, institutional adaptation to the current market, and administrator input. (MSE)
Descriptors: Admissions Officers, College Admission, College Planning, Higher Education
