ERIC - Search Results

Descriptor

Media Research	5
Visual Learning	5
Educational Media	2
Intermode Differences	2
Learning Processes	2
Recall (Psychology)	2
Affective Behavior	1
Attention	1
Audiovisual Communications	1
Aural Learning	1
Auto Mechanics	1
Color	1
Demonstrations (Educational)	1
High School Students	1
Imagery	1
Independent Study	1
Interest Research	1
Learning Modalities	1
Pictorial Stimuli	1
Retention Studies	1
Serial Learning	1
Skill Development	1
Teaching Methods	1
Television	1
Verbal Learning	1
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Source

AV Communication Review

Author

Booth, George D.	1
Fleming, Malcolm L.	1
Grover, Paul L.	1
McEwen, William J.	1
Miller, Herbert R.	1
Nasser, David L.	1
Strang, Harold R.	1

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The Picture in Your Mind

Fleming, Malcolm L. – AV Communication Review, 1977

Several theoretical issues are reviewed which address the pictorial vs. verbal characteristics of media and provide a beginning framework for understanding how these influence learning. (STS)

Descriptors: Audiovisual Communications, Imagery, Media Research, Verbal Learning

The Impact of Alternative Media Channels: Recall and Involvement with Messages

Nasser, David L.; McEwen, William J. – AV Communication Review, 1976

College student subjects were presented one of four versions of a simulated news broadcast. Audio-plus-print elicited the highest recall scores. Print alone generated more involvement than videotape or audio-plus-print.

Descriptors: Attention, Aural Learning, Interest Research, Learning Modalities

Effectiveness of Monochrome and Color Presentations in Facilitating Affective Learning

Booth, George D.; Miller, Herbert R. – AV Communication Review, 1974

A research paper which questions whether watching color television at home affect the way children respond to the presence or absence of color in presentations at school. (Author/HB)

Descriptors: Affective Behavior, Color, Demonstrations (Educational), Educational Media

Effect of Varied Stimulus Complexity and Duration upon Immediate Recall of Visual Material in a Serial Learning Task

Grover, Paul L. – AV Communication Review, 1974

Descriptors: Educational Media, Learning Processes, Media Research, Recall (Psychology)

Pictorial and Verbal Media in Self-Instruction of Procedural Skills

Strang, Harold R. – AV Communication Review, 1973

A description of a study in which pictures were used to teach vocational high school students to repair automobile distributors. (Author)

Descriptors: Auto Mechanics, High School Students, Independent Study, Intermode Differences