Tween Consumers: Catalog Clothing Purchase Behavior.

Simpson, Linda; Douglas, Sara; Schimmel, Julie

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Peer reviewed

ERIC Number: EJ585272

Record Type: CIJE

Publication Date: 1998

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0001-8449

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Tween Consumers: Catalog Clothing Purchase Behavior.

Simpson, Linda; Douglas, Sara; Schimmel, Julie

Adolescence, v33 n131 p637-44 Fall 1998

Catalog shopping behavior of younger and older adolescents was compared. Results indicated that "tweens" were more concerned with style, brand name, and fashion than were older students. This supports previous findings indicating that the tween years are a time when peer pressure and "fitting in" are very important. (Author/EMK)

Descriptors: Adolescent Attitudes, Consumer Economics, Early Adolescents, Late Adolescents, School Guidance, Secondary Education

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

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Author Affiliations: N/A