Illustrates how the Middletown (Connecticut) adult education program increased enrollment through careful design and distribution of a promotional package (handbook, catalog, newsletter, and brochures) supported by press releases, media ads, posters, and mailings. Provides a template for promotional materials. (SK)

Ten trends in marketing adult and continuing education are long-range planning, targeted programs, seasonality, better brochure design, spinoff brochures, tracking, database marketing, alternatives to direct mail, retention, and teachers' image or reputation. (SK)