Descriptor
| Adult Education | 1 |
| Continuing Education | 1 |
| Educational Planning | 1 |
| Educational Trends | 1 |
| Institutional Advancement | 1 |
| Marketing | 1 |
| Pamphlets | 1 |
| Program Development | 1 |
Source
| Adult Learning | 1 |
Author
| Coates, Julie | 1 |
| Dobmeyer, Edward | 1 |
Publication Type
| Journal Articles | 1 |
| Opinion Papers | 1 |
Education Level
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewedCoates, Julie; Dobmeyer, Edward – Adult Learning, 1990
Ten trends in marketing adult and continuing education are long-range planning, targeted programs, seasonality, better brochure design, spinoff brochures, tracking, database marketing, alternatives to direct mail, retention, and teachers' image or reputation. (SK)
Descriptors: Adult Education, Continuing Education, Educational Planning, Educational Trends
