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Download full textAhmad, Madiha; Ahmad, Sofia; Ijaz, Nida; Batool, Sumera; Abid, Maratab – Advances in Language and Literary Studies, 2015
The article aims at the analysis of the TV commercials of three carbonated cold drinks from Pakistani media. The analysis will be carried out using the three dimensional framework presented by Fairclough. Through the analysis, the ideological framing of the commercials will be brought to light. To achieve this purpose different techniques used by…
Descriptors: Foreign Countries, Television, Advertising, Food
Sajid, Muhammad – Advances in Language and Literary Studies, 2016
Without proper linguistic competence in English language, academic writing is one of the most challenging tasks, especially, in various genre specific disciplines by L2 novice writers. This paper examines the role of diction and expression through error analysis in English language of L2 novice writers' academic writing in interdisciplinary texts…
Descriptors: Second Language Learning, Writing Skills, Academic Discourse, Linguistic Competence
