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Download full textAhmad, Madiha; Ahmad, Sofia; Ijaz, Nida; Batool, Sumera; Abid, Maratab – Advances in Language and Literary Studies, 2015
The article aims at the analysis of the TV commercials of three carbonated cold drinks from Pakistani media. The analysis will be carried out using the three dimensional framework presented by Fairclough. Through the analysis, the ideological framing of the commercials will be brought to light. To achieve this purpose different techniques used by…
Descriptors: Foreign Countries, Television, Advertising, Food
Abdullah, Shumaila; Akhter, Javed – Advances in Language and Literary Studies, 2015
The aim of this research paper is to find out by comparing and contrasting between the adults and children in second language learning process how language ego of adult learners affects them to learn second language, and how it becomes a barrier for them in second language learning process. Nowadays learning English as foreign and second language…
Descriptors: Foreign Countries, Self Concept, Second Language Learning, English (Second Language)
Chaudhry, Sajid M.; Christopher, Anne A.; Krishnasamy, Hariharan A/L N. – Advances in Language and Literary Studies, 2016
The study, qualitative and descriptive in nature, examines the use of transliteration in the paid Pakistani obituary announcements authored in the English language. Primarily, it identifies the frequently used transliterated vocabulary in these linguistic messages and reconnoiters the functional relationship that emerges in and between the textual…
Descriptors: Foreign Countries, Qualitative Research, English (Second Language), Advertising
