Fast-food giant McDonald's announced in 2010 that they would start hosting wedding ceremonies and receptions for couples who would like to get married in their restaurants in Hong Kong. This paper conducts a study comparing the differing representations of McDonald's wedding services through a narrative analytical approach. Specifically, this…

The Queen Elizabeth II recently made her fifth public speech on COVID-19 since taking office. Through the use of systemic functional linguistics to analyze her speech text, this article mainly analyzes the text from the perspective of the concept of function and finds this speech text involves only four processes: material process, metal process,…

The present study aimed to investigate the frequency of the use of two semantic adjustment strategies; namely, expansion and reduction, in the two English translations of book one of "Masnavi." For this purpose, 300 lines of "Masnavi" by Rumi (2014) along its two corresponding English translations by Nicholson (2004) and…

The present paper is supposed to compare and contrast three of these masterpieces written the Renaissance period. The epyllions under study are Christopher Marlowe's "Hero and Leander," Thomas Lodge's "Scylla's Metamorphosis" and Francis Beaumont's "Salmacis and Hermaphroditus." Bush believes that "the influence…

In this study we compare the titles of scientific letters and those of research papers published in the field of astrophysics in order to identify the possible differences and/or similarities between both genres in terms of several linguistic and extra-linguistic variables (length, lexical density, number of prepositions, number of compound…

This paper presents an attempt to verify the comparative power of two statistical features: Type/Token, and Hapax legomena/Token ratios (henceforth TTR and HTR). A corpus of ten novels is compiled. Then sixteen samples (each is 5,000 tokens in length) are taken randomly out of these novels as representative blocks. The researchers observe the way…

This paper is a corpus-based comparative discourse analysis of top fifty pop English and Persian song lyrics in 2014 to investigate the production of four figures of speech including metaphor, simile, personification, and hyperbole. The English corpus was compiled from the End-Year 2014 Chart of Billboard and the Persian corpus was complied from…

This study aimed at analyzing two advertisements, and investigating how advertisers use discourse and semiotics to make people and customers buy into their ideas, beliefs, or simply their products. The two advertisements analyzed are beauty products which have been selected from internet magazines. The methodology adopted in this study is…

Discourse analysis, as Murcia and Olshtain (2000) assume, is a vast study of language in use that extends beyond sentence level, and it involves a more cognitive and social perspective on language use and communication exchanges. Holding a wide range of phenomena about language with society, culture and thought, discourse analysis contains various…