All over the world, among various cultures, water has always been a major concept and given a lot of attention. Many nations in different ways have delivered it in different symbolic forms. The implications given to water are based on cultural and national tendencies. Being highly important, water and its semiology has beckoned prominent poets and…

This study aimed at analyzing two advertisements, and investigating how advertisers use discourse and semiotics to make people and customers buy into their ideas, beliefs, or simply their products. The two advertisements analyzed are beauty products which have been selected from internet magazines. The methodology adopted in this study is…