The traditional discourse analysis focuses on the language analysis, but ignores the effect of non-language sources to the textual construction. At present, however, with the development of technology, pure discourses gradually decrease. There are other elements existing in the discourse more or less. The discourse analysis blending various…

This paper explores the different uses of symbols to express power and interpersonal relationship in Ngugi's bulkiest novel "Wizard of the Crow" (2006), with a few illustrations from "Matigari" (1987). It draws on the semiotic approach and identifies about a hundred discourse strings in which signs are used to express tenor…

Major African writers have never stopped exploring the themes of corruption, radical struggles and political instability in their respective domains. One of these writers and his monumental classic, Chinua Achebe; "Anthills of the Savanna", discusses these themes expertly and with utmost dexterity. The major task of this paper is not to…

This study aimed at analyzing two advertisements, and investigating how advertisers use discourse and semiotics to make people and customers buy into their ideas, beliefs, or simply their products. The two advertisements analyzed are beauty products which have been selected from internet magazines. The methodology adopted in this study is…