The role of language in the construction of socio-cultural reality is inevitable. That is why text is used as a pillar that supports the explication of the intended purpose of images applied in multifaceted ad plates. It is a phenomenal tradition that has remained strong in ad campaigns. Advertisers make images and text as discrete components that…

Jacques Derrida (1930-2004) is the most prominent figure in contemporary philosophical and literary debate. He originates a trend-breaking theory of deconstruction. He opines the persistence in west European philosophical tradition of what he labels is logocentric metaphysics of presence. He argues that the different theories of philosophy, from…

The increasing use of emojis, digital images that can represent a word or feeling in a text or email, and the fact that they can be strung together to create a sentence with real and full meaning raises the question of whether they are creating a new language amongst technologically savvy youth, or devaluing existing language. There is however a…