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Download full textAbdelaal, Noureldin Mohamed; Sase, Amal Saleh – Advances in Language and Literary Studies, 2014
This study aimed at analyzing two advertisements, and investigating how advertisers use discourse and semiotics to make people and customers buy into their ideas, beliefs, or simply their products. The two advertisements analyzed are beauty products which have been selected from internet magazines. The methodology adopted in this study is…
Descriptors: Advertising, Comparative Analysis, Semiotics, Discourse Modes
Alfallaj, Fahad Saleh Suleiman – Advances in Language and Literary Studies, 2017
The trend in the Reading class in KSA has been what is called "Standards Based Proficiency" as opposed to the more desirable "Real World Reading Requirements". This is also where the greatest gap occurs. Whereas white collar jobs may require more reading, blue collar jobs may invariably involve reading of technical manuals and…
Descriptors: Foreign Countries, Reading Comprehension, English (Second Language), Second Language Learning
