Unprecedented advances have been seen in E-commerce with the spread of digital commerce and customer relations on commercial websites, such as Amazon. As a result, investigation of this type of communication has opened up new horizons for discourse analysts. This study aims to identify the complaint strategies used by customers and the reasons…

The traditional discourse analysis focuses on the language analysis, but ignores the effect of non-language sources to the textual construction. At present, however, with the development of technology, pure discourses gradually decrease. There are other elements existing in the discourse more or less. The discourse analysis blending various…

This study examines how the Home for Children with Disabilities and disability identities were construed by Thai undergraduates in their website project through an analysis of metaphors. Critical Metaphor Analysis (CMA) was the framework for analyzing the use of metaphors and the participants' enactment of identity and social representation. The…