Contributions of Socialization Theory to Consumer Behavior Research.

Ward, Scott

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Peer reviewed

ERIC Number: EJ176395

Record Type: CIJE

Publication Date: 1978

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Contributions of Socialization Theory to Consumer Behavior Research

Ward, Scott

American Behavioral Scientist, 21, 4, 501-14, Mar/Apr 78

Socialization theory can contribute to consumer research because it focuses on (1) youth and development, (2) interaction of factors affecting consumer behavior, and (3) linkages between mental processes and overt behavior. Various approaches to socialization research and consumer research are described, including cognitive development and learning-theory approaches. (Author/AV)

Descriptors: Behavior, Behavioral Science Research, Cognitive Processes, Consumer Economics, Elementary Secondary Education, Learning Theories, Socialization

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