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Lukosius, Vaidas; Festervand, Troy A. – American Journal of Business Education, 2013
The number of American students studying abroad increases every year. That might suggest that recruiting students to participate in such an educational opportunity would present little difficulty. On the contrary, as domestic student participation in such programs has risen, so has the number of competing programs. Thus, the viability of any study…
Descriptors: Marketing, Study Abroad, Student Recruitment, Educational Finance
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Mohrweis, Lawrence C.; Pitt, Kay C. – American Journal of Business Education, 2010
This paper explores the issue of whether assimilation time has any bearing on the performance of students. Assimilation time is defined as the number of times during the week that a class meets. This study examined whether students would perform better in a 50-minute class that met three days a week versus a 75-minute class that met just two days…
Descriptors: Scheduling, Time Factors (Learning), Program Length, Academic Achievement