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Ballard, Thomas H. – American Libraries, 1981
Argues that public libraries should abandon their outreach programs which seek to attract nonusers to the library, and instead concentrate their resources on that 10 percent of the population who do use the library. (LLS)
Descriptors: Bibliographies, Library Services, Marketing, Outreach Programs
Dougherty, Richard M. – American Libraries, 1971
If the effectiveness of campus library systems want to be viewed favorably by researchers in the academic community, the librarians must place more stress on user-oriented services and researchers must forego aspirations of information-self-sufficiency. (NH)
Descriptors: College Libraries, Information Needs, Library Services, Research Libraries
Eberhart, W. Lyle – American Libraries, 1976
Summarizes the major findings of the Gallup Survey and discusses their implications for public library planning. (PF)
Descriptors: Adults, Information Sources, Library Planning, Library Role