Describes the experience of a graduate program in psychology which has evolved a pattern having as a major objective the development of a new profession, the public affairs psychologist. Discussion aims to identify the general educational and operational issues involved in this setting. (Author/AM)

Develops a case supporting the claim that the objectives of the work in most of the public affairs careers entered by psychologists can be served as well, possibly better, by a mix of skills and knowledges in a general program that requires less than MA or PhD preparation in psychology and more of other areas of learning. (Author/AM)