The current report of the Policy and Planning Board is not about rethinking the Strategic Plan. Rather, the goal of this report is to reflect on what APA is, who and what it serves, and how it can prepare itself for action to address the changes that are coming--changes initiated from events both outside and inside the Association. As a preface to the Five-Year Report, it raises many more questions than it answers. These are questions for APA governance and members to address, and how we answer these questions in the near term will determine our long-term opportunities. This report is thus about APA's potential for organizational change and benchmarks for success. (Contains 4 figures.)