The Greendale (Wisconsin) School District uses sophisticated, two-way communication and marketing strategies to find out community concerns, gain a better understanding of all the groups in the district, create trust, and put constructive criticism to good use. "Relationship" marketing actively seeks out input from both supporters and…

Researchers advise school boards to make academic standards everyone's business; narrow standards' grade- and school-level focus; make standards-based decisions; invest in highly qualified teachers; demand helpful, well-aligned assessments; approach accountability cautiously; and intervene to help struggling students. Online resources are listed.…

Students at Clovis (California) Unified School District are benefiting from GoalSHARING, a program growing out of the district's first annual education congress. Hundreds of educators, parents, and community leaders convened to determine better ways to run the schools. Parent teams now initiate changes at district and school levels. (MLH)

Profiles three exemplary school districts that reformed and enriched education through technology. Township High School District 214 (Arlington Heights, Illinois), Washington County Schools (Plymouth, North Carolina), and Clarksville-Montgomery County Schools (Clarksville, Tennessee) demonstrated commitment to student learning and staff…