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Tsai, Meng-Jung; Wu, An-Hsuan; Chen, Yuping – Applied Cognitive Psychology, 2019
This study aimed to examine how different forms (still pictures vs. animations) of seductive illustrations impact text-and-graphic learning processes, perceptions, and outcomes. An eye-tracking experiment of three groups (static, dynamic, and control) was conducted with 60 college and graduate students while learning with PowerPoint slides about…
Descriptors: Eye Movements, Illustrations, Learning Processes, Animation