According to the seductive details (SD) effect, interesting, but irrelevant information in learning materials reduces learning outcomes. Basic research suggests that subjects in positive mood are more distractible by task-irrelevant stimuli than subjects in negative mood. Hence, mood could moderate the SD effect. We tested this assumption by…

According to the seductive detail effect, adding interesting but irrelevant information (i.e., seductive details) can be detrimental to learning success. In this study, it was explored within two experiments whether the valence of text-based seductive details might affect learning outcomes differently. For Experiments 1 and 2, we pretested…

This study aimed to examine how different forms (still pictures vs. animations) of seductive illustrations impact text-and-graphic learning processes, perceptions, and outcomes. An eye-tracking experiment of three groups (static, dynamic, and control) was conducted with 60 college and graduate students while learning with PowerPoint slides about…