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Direct linkSmith, Sanford S.; Finley, James C.; San Julian, Gary J. – Applied Environmental Education and Communication, 2010
A unique approach to volunteer marketing research involved a mail survey with natural resources professionals from across Pennsylvania. Previous work identified this group as a source of potential volunteers for the 4-H youth natural resources program. The results give insights into those most likely to volunteer to teach youth through 4-H…
Descriptors: Marketing, Research, Mail Surveys, Natural Resources
