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Camou-Guerrero, Andrés; Rodríguez Sánchez, Armando; Ruiz-Mallén, Isabel; Estrada-Torres, Arturo; Martínez Gómez, Margarita – Applied Environmental Education and Communication, 2021
This article analyzes the knowledge and attitudes of high school students regarding the temperate mountain forest of La Malinche National Park, Tlaxcala, Mexico, before and after the implementation of the science communication program called "Los Tesoros de La Malinche" (The Treasures of La Malinche). The assessment included drawings,…
Descriptors: Program Evaluation, Communication Strategies, Science Education, Foreign Countries
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Palmer, Dain; Dann, Shari L. – Applied Environmental Education and Communication, 2004
Our evaluative approach used implementation theory and program theory, adapted from Weiss (1998) to examine communication processes and results for a national wildlife habitat stewardship education program. Using a mail survey of 1427 participants certified in National Wildlife Federation's (NWF) Backyard Wildlife Habitat (BWH) program and a study…
Descriptors: Focus Groups, Communication Strategies, Conservation (Environment), Mail Surveys