To date, research in advertising has focussed almost exclusively on metaphor, with linguists and marketing scholars paying very little attention to alternative types of figurative expression. Beyond the finding that metaphor leads to an increased appreciation of advertisements, there has been surprisingly little research into how consumer response…

In the highly multicultural workplace of today's multinational corporations (MNCs), translating across different cultures becomes a crucial issue. But what precisely counts as culture in the global workplace of the MNC? What does it exactly mean to be able to translate across cultures under the regimes of evaluation adopted by MNCs? In this…

Changing demography in the Southwest USA has shifted the racial compositions of many neighborhoods that were once predominantly African American to majority Latinx immigrant communities (Orfield and Frankenberg 2014). Today, it's common for these two youth communities to learn side-by-side in urban and suburban classrooms where they are often…

This article engages with Bourdieu's notion of field as a "space of play" to explore what happens to the educational field and the linguistic regimes operating within it in a site in which new discourses and practices of identity, language, "race", and ethnicity become entangled with local economies of meaning. The context is a…

Argues that the use of thanks in closing conversations reflects not only situational parameters but also local concerns of conversational management. Analysis of naturally occurring data from English and Italian service encounters suggests that cross-cultural differences in closings may be in part the result of differences in the preferred…