ERIC Number: EJ294632
Record Type: CIJE
Publication Date: 1984
Pages: N/A
Abstractor: N/A
ISBN: N/A
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EISSN: N/A
Available Date: N/A
Evaluation: Reactivity and Validity.
Becker, Samuel L.
Association for Communication Administration Bulletin, n48 p46-48 Apr 1984
Warns about the phenomenon of reactivity: faculty members will change behavior to accommodate evaluative criteria for promotion. Cautions that evaluative criteria must be developed that do not produce unexpected and unwanted side effects. (PD)
Publication Type: Opinion Papers; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
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Author Affiliations: N/A
