Descriptor
| Communication (Thought… | 1 |
| Educational Principles | 1 |
| Guidelines | 1 |
| Material Development | 1 |
| Merchandising | 1 |
| Television Commercials | 1 |
Source
| Audiovisual Instruction | 1 |
Author
| Braden, Roberts A. | 1 |
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| Guides - Classroom - Teacher | 1 |
| Journal Articles | 1 |
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Braden, Roberts A. – Audiovisual Instruction, 1979
An analysis of an effective television commercial pictureboard would reveal (1) general message design, (2) sensory appeal, (3) audio and visual cliches as cues, (4) attention gimmicks, (5) memorability concerns, and (6) information loading. (CMV)
Descriptors: Communication (Thought Transfer), Educational Principles, Guidelines, Material Development
