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Direct linkShih, Wen-Ling; Tsai, Chun-Yen – Australasian Journal of Educational Technology, 2017
This study investigated students' perception of a flipped classroom approach to facilitating online project-based learning (FC-OPBL) in a marketing research course at a technical university. This combined strategy was aimed at improving teaching quality and learning efficiency. Sixty-seven students taking a marketing research course were surveyed.…
Descriptors: Student Attitudes, Active Learning, Student Projects, Marketing
