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Direct linkSauer, Juergen; Sonderegger, Andreas – Behaviour & Information Technology, 2011
An empirical study examined the effects of two influencing factors in usability tests on user performance and usability ratings. Product aesthetics (high vs. low) as the main independent factor and prior usage event (positive vs. negative) as a subsidiary independent factor were varied in a between-participants design. 60 participants took part in…
Descriptors: Foreign Countries, Aesthetics, Design, College Students
Yen, Nai-Shing; Tsai, Jie-Li; Chen, Pei-Ling; Lin, Hsuan-Yu; Chen, Arbee L. P. – Behaviour & Information Technology, 2011
To investigate the most efficient way to represent text in reading Chinese on computer displays, three typographic variables, character size (41[feet] arc/24 pixels and 60[feet] arc/32 pixels), character spacing (1/4 and 1/8 character width) and font type (Kai and Ming), were manipulated. Results showed that the reading speed for Chinese…
Descriptors: Foreign Countries, Chinese, Reading Rate, Eye Movements
