How To Gain Support from Your Board and Administration: Marketing 101 for Your Library Media Program.

Baule, Steven M.; Bertani, Laura Blair

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ERIC Number: EJ623499

Record Type: Journal

Publication Date: 2000

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0731-4388

EISSN: N/A

Available Date: N/A

How To Gain Support from Your Board and Administration: Marketing 101 for Your Library Media Program.

Baule, Steven M.; Bertani, Laura Blair

Book Report, v19 n3 p47-49 Nov-Dec 2000

Discusses the importance of marketing library media programs to school boards and school district administrators. Suggests aligning library goals with district goals; hosting district board meetings; designing flyers to promote library services; developing library newsletters; annual reports that highlights achievements; networking; formal presentations; and ongoing marketing plans. (LRW)

Descriptors: Annual Reports, Boards of Education, Elementary Secondary Education, Learning Resources Centers, Library Planning, Library Services, Marketing, Newsletters, Organizational Objectives, Public Relations, School Administration, School Districts, School Libraries

Publication Type: Journal Articles; Reports - Descriptive

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A