Provides a working definition of marketing, discusses the importance of marketing in college unions, and outlines some simple planning documents proven to be successful. (EV)

Discusses steps for building a customized, adequately staffed union and student activities marketing department so that union marketing activities and expenses fit into a well-considered structure and can be evaluated for their contribution to meeting organizational goals. (EV)

Addresses three aspects of the meetings and conventions business as they apply to college unions: why it makes sense to pursue meetings and conventions, how to go about responding to requests, and what to expect in terms of the impact on the operation. (EV)

Shares results from a 1999 survey concerning desirable competencies for student union administrators. Found that human relations skills far outweighed others in importance. (EV)

Examines what causes anger and how college union and student activities professionals can manage anger in the workplace. (EV)

Discusses how student unions might conduct research to enhance the viability of their programs and services, especially in the area of auxiliaries. (EV)

Presents data from a salary survey of 26 positions in the college unions and student activities profession. Average salaries rose 3 percent from last year, the smallest increase in a decade. Includes several data tables. (EV)

Asserts that union professionals and urban planners share the overlying goal of building community, and that the theories of William H. Whyte, an urban researcher, have application in thinking about space and facilitating interaction on today's college campuses. (EV)

Discusses late-night programming by college student unions as an alternative to high-risk drinking behavior, describing such programs at Michigan State, Penn State, and West Virginia universities. Addresses these programs' mission statement, goals, presidential support, staffing, food, programming ideas, promotion and publicity, assessment,…

Asserting that college union and student activities administrators can become more effective in reaching their desired outcomes by conducting environmental assessment, this article provides a comprehensive plan to conduct such an assessment. Discusses defining the purpose; getting to know the audience, its satisfaction level, and its needs;…

Describes how Oregon's Linn-Benton Community College, Lane Community College, Chemeketa Community College, and Portland Community College Cascade recently created areas specifically for their student activities programs. (EV)

Provides reflections on the Association of College Unions International's goal regarding community-building. Discusses ideas of community, the role that college unions play as community builders, and some challenges the profession faces if it is to realize the association's goal. (EV)

Examines John Dewey's work, as well as research from alumni, employers, and the literature, to support the claim that college students who participate in college union and extracurricular activities develop better career and community leadership skills. (EV)

Examines research on student employment and its effects on the achievement of students. After defining the variables that affect academic achievement, current literature in these areas is reviewed and discussed. Limitations in compiling these data are presented, and implications for practice for union and activities professions are offered. (EV)

Offers 12 steps for multicultural programming success in a predominantly white environment which can serve as a guide for college union and student activities programming boards. Steps include: step out of one's comfort zone; multicultural programming will benefit the entire campus, not just the target group; and be aware of the three stages of…