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| Bulletin of the Association… | 3 |
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| Guides - Classroom - Teacher | 3 |
| Journal Articles | 3 |
| Reports - Descriptive | 1 |
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Peer reviewedStevens, Betsy – Bulletin of the Association for Business Communication, 1994
Offers a solution to the limitations of using case studies in business communication classes that use the double-message approach, in which students write a context memorandum along with their response to the case protagonist, thus providing instructors with a social context for cases and additional dimensions that enhance the instructor's ability…
Descriptors: Business Communication, Case Method (Teaching Technique), Case Studies, Higher Education
Peer reviewedPomerenke, Paula J. – Bulletin of the Association for Business Communication, 1994
Presents a case study and writing assignment used in a business communication class that help students uncover assumptions that may disadvantage both females and males when diversity within and between gender groups is ignored. (SR)
Descriptors: Business Communication, Case Studies, Cultural Awareness, Cultural Differences
Peer reviewedFaulkenburg, Marilyn – Bulletin of the Association for Business Communication, 1991
Describes a class project/case study where students draft a proposal and present it to a board for deliberation. Details how students analyze the current problem and the cause, brainstorm for a preferred and alternative solutions, and discuss advantages and disadvantages. (PRA)
Descriptors: Business Communication, Business Education, Case Studies, Cooperative Learning
