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Spencer, Barbara; Lehman, Carol M. – Bulletin of the Association for Business Communication, 1991
Recommends a technique designed to foster creative thinking in the business communication classroom. Describes an approach that incorporates several different communication tools, including analytical letter reports, oral presentations, and the use of computer-based technology in an ill-structured problem situation. (KEH)
Descriptors: Business Communication, Creative Thinking, Decision Making, Higher Education