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O'Neill, Sheila1
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Tailoring Business Communication Instruction to the Needs of Specialized Professions: General Guidelines and the Example of a Course for Environmental Health Professions.
Peer reviewed Peer reviewed
O'Neill, Sheila – Bulletin of the Association for Business Communication, 1988
Describes the process of tailoring written and oral communication curricula to particular occupations. Uses a course adapted for an environmental health program to illustrate the process. (JAD)
Descriptors: Allied Health Occupations Education, Course Descriptions, Health Personnel, Speech Communication
Teaching Marketing Research as an Oral Communication-Intensive Course.
Peer reviewed Peer reviewed
Cronin, Michael W.; Tong, Hsin-Min – Bulletin of the Association for Business Communication, 1991
Describes an effort at Radford University to incorporate oral communication training, activities, and evaluation into business courses. Provides background information about Radford's marketing research course, details the oral communication training and activities in the course, and reviews student reactions to the activities. (PRA)
Descriptors: Business Communication, Class Activities, Communication Skills, Course Descriptions